Our recent work with long time client Queen Victoria Market has seen Q not only promote the Winter Night Market season but create ways to add to the overall experience.
Q devised a Night Market Cinema concept to add to the oh-so-Melbourne winter food and unique shopping on offer and broaden the Market’s appeal. We curated ‘Snack Sized Shorts’ too – with the expert services of Q team member Ghita Loebenstein, whose sideline work delves into producing art house cinema screenings.
Night Market Cinema’s program of short films screened under the historic sheds was not only loved by visitors, it opened up a host of extra promotion opportunities to complement the extensive PR campaign Q co-ordinated around the 2016 line up of food, entertainment and artisans. The combination of product and promotion has seen the most successful Winter Night Market season yet – record crowds, media coverage, social media engagement and growing interest from traders.