Creating and managing ‘owned media’ is a key component of Q’s work for our portfolio of clients – and while each project is different, the common focus is on building highly responsive, intuitive and shareable media that not only looks good but facilitates business enquiries.
Our recent work with Peter Rowland Catering (PRC) delved into the demanding wedding industry, where the ‘sales proposal’ to brides booking their dream wedding is changing dramatically. To help PRC stay competitive, Q worked through a strategic brand re-alignment of their ‘Weddings by Peter Rowland’ offer that now aims to be a valued source of inspiration amongst the millennial wedding market. New sales tools, re-calibrated social media platforms as well as crafting a suite of new ‘owned media’ were devised including editions of a bespoke PRC Style Wedding Magazine filled with venue, food, styling and celebration ideas distributed at critical timings throughout the year or following a bride-to-be’s planning process.
Wedding enquiries and revenue are up by 20%.