Q relishes opportunities to work with start-ups and our recent collaboration with Quality Brands International Direct (QBID) saw us supporting a new business launch from the ground up.
QBID aims to help small to medium sized enterprises build their brands online in China – and take advantage of the $500 billion e-commerce market that has an increasing appetite for Australian made products. Appointed by JD.com (China’s largest online retailer with 100 million customers who wanted to add quality Australian food, beverage, health and wellbeing products to their inventory) as their official Australia & NZ agent, QBID had an impressive offer but needed to spread the word to a targeted corporate market.
Enter Q Strategies, who worked with QBID and JD.com to devise a B2B launch including developing a brand identity and key messaging; conceiving and staging business launch events in Melbourne and Sydney involving Federal & State Government representatives and key business and media identities; establishing a series of interviews with business media; securing national TV, radio and print coverage; producing a promotional video and collateral and facilitating a range of stakeholder relationships. With QBID now successfully launched, the team are busy keeping up with new business enquiries and helping a raft of SME’s establish an e-commerce presence in China.