The latest from Q.

A snap shot of the world we work in, projects on the go and what inspires our thinking...

qstrategies

Thinkers & Doers on all things PR + communications for premier lifestyle brands, locations, leaders and creatives. HQ in Melbourne #qstrategiesagency

OUT TAKES… bts work-life fun on location for @in

SCOOP-A-THON… all set to lick or spoon 144 flavo

SCOOP-A-THON… all set to lick or spoon 144 flavours at the annual #IceCreamFestival from tomorrow - and we’ll be lining up for the Limoncello, Nutella Custard Donut and Fairy Bread too, just for fun. 12 days only at the sweetest of Q clients @yarravalleychocolaterie @greatoceanrdchocolaterie @mpchocolaterie 🍦🍨#IceCreamFestival #12to23Feb #icecreamlover #melbournefoodie #dessertadventures #summerfun #summerinmelbourne #QStrategiesagency #Qclient #Qloves #clevercommunications #allthegoodthings

WELL PLAYED MELBOURNE… always love this time of

WELL PLAYED MELBOURNE… always love this time of year @australianopen with fellow tennis tragics, friends and biz colleagues. They don’t call it the Happy Slam for nufin’!
🎾😎🇦🇺#qstrategiesagency #Qloves #racqpack #australianopen #visitmelbourne #ralphlauren #melbournelife #worklife #melbourneiloveyou

BLING IT ON! Inspired by near and far to go festiv

BLING IT ON! Inspired by near and far to go festive full throttle… 💫@visita_madrid illumination of emblematic locations 💫 London’s iconic @claridgeshotel always divine Yuletide décor 💫 and go-big-or-go-home Christmas trees spotted at @intercontinental_melbourne and @theritzcarltonmelbourne 💫#Qloves #qstrategiesagency #QClients #Christmas #LucesMadrid #christmasinmadrid #christmasinlondon #christmasinmelbourne #lobbylove #hotellove #intercontinentallife #ritzcarlton #christmasdecor #christmastrees #christmasdecorations #christmastreedecorating

SILLY SEASON… getting into the festive spirit wi

SILLY SEASON… getting into the festive spirit with @sweetmaster_allangj and his almost too cute to eat Christmas chocolate creations for @yarravalleychocolaterie @greatoceanrdchocolaterie @mpchocolaterie ‘Tis the season!🎥 creation by @offbeat.go.aus#QClient #Christmas #christmaschocolate #giftlocal #yarravalleychocolaterie #allangrandjean #sweetmaster #chocolatier #chocolatemaking #chocolatelover #QStrategiesagency #allthegoodthings #clevercommunications

ON THE GROUND… the prettiest of events for @nati

ON THE GROUND… the prettiest of events for @nativeplantproject this week, sharing the beauty of one of the country’s most spectacular private gardens with designers, eco warriors, media and aesthetes…Arguably our most beautiful client, Native Plant Project is a leading lifestyle platform, combining an online retail nursery and digital magazine to celebrate Australian native plants, gardens and those who create them - helping encourage everyone to start their own #nativeplantproject Inspired? Hope so 🌱#QStrategiesagency #onlocation #Qevents #clevercommunications #contentcreation #digitalmagazine #nativeplantproject #austemfoundation #Qclient #Qclientlove #werkperks #australiangardens #australiannativeplants #buyaustraliannativeplants #nativeplantsonline

TOP DROPS… santé to Ben Portet, 10th generation

TOP DROPS… santé to Ben Portet, 10th generation of @dominiqueportet winemaking, earning continued acclaim in the 2024 @winecompanion accolades. From a Five Star Rated winery to 97 points for the new release Reserve de Famille Cab Merlot Malbec 2021 (amongst a raft of other 96 point reviews) to the Top Rated by Variety for the Fontaine Rosé and Brut Rosé NV. Our picks, always. 🥂#qstrategiesagency #QClient #dominiqueportet #thecompanywekeep #winemakers #wineyarravalley #wineaustralia #rosé #hallidaywinecompanion #winelovers #wineawards

WORK & PLAY… checking in to check out @reefhouse

WORK & PLAY… checking in to check out @reefhousepalmcove where pool side sorbets, dining under the palms, days on the reef and beach strolls are the only things on the agenda…#QStrategies #Qloves #workandplay #hotellife #palmcove #visitqueensland #explorefnq #travelPR #clevercommunications #melbournepragency

UNIQUELY MELBOURNE… tips for an oh-so-Melbourne

UNIQUELY MELBOURNE… tips for an oh-so-Melbourne weekend via @broadsheet_melb including staying @nextmelbournehotel and imbibing @lamadonnamelbourne … naturally.Link to full article in our Stories and be tempted by this selection of a few favourite spaces snapped with @gregelmsphoto over our client journey. Staycay anyone? 🖤#QClientlove #nexthotelmelbourne #lamadonnamelbourne #boutiquehoteldesign #luxuryhotels #melbournerestaurants #melbournebars #QStrategiesagency #MelbournePR #creativecommunications #allthegoodthings

WINTER WARMER… praise be the Hot Chocolate Festi

WINTER WARMER… praise be the Hot Chocolate Festival starting today to beat this winter chill! We created a media sneak peek of the 31 flavours being whisked up over the 31 days of August by our sweetest clients @yarravalleychocolaterie @greatoceanrdchocolaterie @mpchocolaterie — and it’s hard to pick between a Crême Brûlée Donut, a Biscoff French Toast or a whimsical Egg & Spoon Race, but the dark chocolate Negroni creation has our name all over it.As seen in @timeoutmelbourne @secretmelbourne @urbanlistmelb @concreteplaygroundmelbourne#QStrategiesagency #Qclientlove #HotChocolateFestival #HotChocolate #chocolatelover #MelbournePR #MelbournePRagency #foodwinetravel #allthegoodthings #clevercommunications #contentcreation #media

WINTER BLUES… not Greek Islands or the Amalfi, b

WINTER BLUES… not Greek Islands or the Amalfi, but Apollo Bay for our mid-year planning retreat.@visitgreatoceanroad#QStrategiesageny #winterblues #australia #visitvictoria #greatoceanroad #apollobay #differentview #midyearreview

GOOD TIMES…happy snaps from marking a milestone,

GOOD TIMES…happy snaps from marking a milestone, Q style. It’s our 21st (Business) Birthday and we celebrated with some of our favourite clients past and present + colleagues and collaborators - and toasted some absent ones too. What a great two decades working with brands and businesses big and small…but it’s always been about the people. 🖤🍸🥂💫 at Q client @nextmelbournehotel @lamadonnamelbourne#qstrategiesagency #Q21 #businessbirthday #MelbournePR #clevercommunications #allthegoodthings #celebrate #Qclients #QTeam #Qcolleagues

FORMIDABLE… always a pleasure to catch up with @

FORMIDABLE… always a pleasure to catch up with @dominiqueportet - our on location meeting to plot and plan hardly feels like work when you’re checking in with Chef @michaelthemel latest Cellar Door Bistro menu (la perfection) plus how #Vintage24 is tracking for Ben Portet. Watch this space for more from the most French of Yarra Valley wineries. Santé!#QStrategies #DominiquePortet #QClient #clientlove #Qonlocation #WineYarraValley #clevercommunications #foodwinetravel #werkperks

CHOCOLATE FIX… all set for Easter with this haul

CHOCOLATE FIX… all set for Easter with this haul of handcrafted fun created by the clever Chocolatiers from @yarravalleychocolaterie @greatoceanrdchocolaterie @mpchocolaterie We might have to share the metre tall Bunny!#Qclient #Qclientlove #chocoholics #easterchocolate #eastereggs #easterbunny #giftlocal #QStrategiesagency #clevercommunications #MelbournePRagency #allthegoodthings

VRRROMMM… as Melburnians rev up for Formula 1 @a

VRRROMMM… as Melburnians rev up for Formula 1 @ausgp we’ll be hitching a ride around the city with these likely lads thanks to the Jack Daniel’s x McLaren F1 Racing team.Free chauffeured city drives leaving from @nextmelbournehotel in a McLaren 720S Coupe or 720S Spider are on offer across the race weekend. Make our favourite hotel your pit stop and hit up a Jack’s host to book yourself a high octane spin!#Qclient #Qclientlove #nexthotelmelbourne #melbourneiloveyou #GrandPrix #AusGP #F1 #collaboration #visitmelbourne📸 @jackdaniels_aus @mclaren

F**K THE INVISIBLE… a special treat to be the gu

F**K THE INVISIBLE… a special treat to be the guest of @karabakercouture as her designs slayed it on the Premium Runway of @melbfashionfestival marking #internationalwomensday — facing directly into the perception that women become invisible as they age. F**k that indeed… and bravo to Q friend @juliegoodwincouture too, as well as other Australian designers featured @bandedtogether_official @gailsorronda @perplewomen @viceta_wang @thisisverner Joyous night all round!#QStrategiesagency #Qtribe #karabaker #karabakercouture #melbournefashionfestival #melbournefashion #melbourneiloveyou

PARTY IN ROOM 1106… kicking off 2024 #worklife o

PARTY IN ROOM 1106… kicking off 2024 #worklife officially launching @hotelindigopottspoint — a new style boutique hotel embracing its locale tucked behind the iconic Coco-Cola sign with a cheeky nudge and a wink. Thanks to our Sydney media pals for joining us at our intimate in-room soirée + dinner @lucsansyd by @cheflukemangan and for spreading the word… lovely to see you in the Kings Cross ‘hood @susankurosawa @utejunker @travellerau @simonemitchell @vacationstravel.au @signaturemedia_ @qtravels @urbanlistsyd @austtraveller @janelawsonfood @concreteplayground @the_smallest_room @hmmagapac @melissahoyer @davidwhitehill_travel @broadsheet_syd @mitchandmark @thenewdaily#HotelIndigoPottsPoint #QClient #QStrategiesAgency #clevercommunications #PRagency #Medialauch #hotellaunch #boutiquehotel #sydneyhotel #kingscross #pottspoint #hotelindigo

YES CHEF… there’s a new chef + new menu @lamad

YES CHEF… there’s a new chef + new menu @lamadonnamelbourne @nextmelbournehotel but with a certain dish remaining (IYKYK) along with the same relaxed sophistication of our favourite city restaurant & bar. Enjoy a peek at what’s on the pass from @chefpaulturner following our shoot with our other favourite, @gregelmsphoto Q tip: don’t miss Paul’s signature pan-fried gnocchi with kimchi, broccoli & fresh curds.#QClient #QStrategies #clevercommunications #melbournePR #nexthotelmelbourne #lamadonnamelbourne #melbournerestaurants #melbournedining

SNEAK PEEK… sharing a hint of what awaits @hotel

SNEAK PEEK… sharing a hint of what awaits @hotelindigopottspoint — Q’s latest boutique hotel launch project. It’s theatrical, it’s playful and it’s eclectic, just like the Kings Cross neighbourhood it calls home (you’ll find it tucked right behind Sydney’s iconic Coca Cola billboard) Our tips? Pick a vinyl to add to the mood in the lobby (apparently INXS is vintage now), book in to the just opened French Izakaya @lucsansyd by @cheflukemangan that’s right next door and let the team led by @bruceryde and @caitlinwalter share their tips for where else to revel in the Potts Point ‘hood. This one’s going to be fun! DM for media enquiries.#QStrategiesagency #QClient #HotelLaunch #HotelPR #clevercommunications #HotelIndigoSydneyPottsPoint #boutiquehotel #pottspoint #kingscross #sydneyhotel #hotelindigo #sydneyboutiquehotel

FROCKING FABULOUS… celebrating 50 years in fashi

FROCKING FABULOUS… celebrating 50 years in fashion with @karabakercouture and an oh-so-glam show debuting ‘Faire la Fête’ 23/24 in the stylish surrounds of @nextmelbournehotel where lobby turned runway. Still swooning…#QClients #QStrategiesagency #collaboration #nexthotelmelbourne #onlocation #karabakercouture #melbournefashion #melbmoment #ourofficetoday

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