ON THE MAP
A NEW WAY TO DISCOVER A DESTINATION.
Working with Mornington Peninsula Tourism, Q created a tailored PR program to launch Wine Food Farmgate – a new way to discover Victoria’s Mornington Peninsula.
The self-guided gourmet road trip trail of renowned cellar doors and chefs hatted restaurants together with micro-producers, fledgling farm gate traders, orchardists and distillers inspired Q’s campaign of traditional publicity, blogger engagement, content creation for social media platforms & digital collateral combined with a series of media and consumer events in Sydney and Melbourne. It’s delivered $1 million of media coverage to date, created social media communities and increased profile and visitation for participants.
Wine Food Farmgate has also been awarded the Australian Tourism Award for Best Destination Marketing Program.