SHARING A NEW TRAVEL EXPERIENCE.
Ryokan Collection Kyoto is a collective of luxury and premium Ryokan accommodation in Japan’s ancient capital. Select operators joined forced to market their traditional accomodation offering to sophisticated international travellers looking to engage with a culturally rich experience.
Q was appointed to launch the new accommodation group to the Australian market – and created a program of media and travel industry activities in Melbourne, Sydney, Brisbane and Perth with messaging, product offers and collateral to suit. Handling all representation and as media spokesperson, we rolled out a roadshow of media and industry events and interviews together with a PR program securing national media coverage in magazine, print and online.