UNVEILING A NEW ERA LUXURY HOTEL FOR MELBOURNE

Opening a brand new city hotel in the Covid-era presents a particular challenge, but Q has been up to the task partnering with the Next Story Group to navigate a successful opening in March 2021 of a boutique hotel and its stand-out food and beverage offerings.

Devising a communications launch strategy to put the Next Hotel Melbourne on the map within the city’s dynamic new ’80 Collins’ address, Q has overseen brand identity and content creation, curated a program of media events, brand partnerships, stakeholder and influencer outreach to get the right people talking and forge a sophisticated positioning for the property. Creatively managing social media and a national PR program to secure news, reviews and feature coverage across key broadcast, digital and print outlets is supporting the hotel’s stay-cation occupancy and establishing the restaurants and bars as must-do spots to dine and drink in Melbourne.