Select works in progress & favourite client projects.

Q works with premium brands in hotels & hospitality, food & wine, destinations near & far, art & culture and likeminded businesses large & small.



Opening (and re-opening, and re-opening) a brand new city hotel in the Covid-era presented a particular challenge, but Q was up to the task partnering with the Next Story Group to navigate a successful opening in 2021 of a boutique property and its stand-out food and beverage offerings.

Devising a communications launch strategy to put the Next Hotel Melbourne on the map within the city’s dynamic new ’80 Collins’ address, Q has overseen brand identity and content creation, curated a program of media events, secured reviews, news and media coverage, developed brand partnerships, stakeholder and influencer outreach to forge a sophisticated positioning for the luxury hotel. Q continues to manage social media, visual content, collaborations and ongoing PR and press office in an annual program to support Next Hotel’s occupancy and profile the hotel restaurant and bar as must-do spots to dine and drink in Melbourne.