TOP DROP APPROACH. 

Q’s appointment as Crittenden Estate’s marketing & PR consultants saw us partner with the leading Victorian winery to help their business and brand go the next step. As pioneers of the Mornington Peninsula wine region and amongst the first cellar door restaurants in the state, the family’s cool climate winemaking pedigree is amongst the best in the country. Their innovative attitude to growing new varieties, sustainable viticulture, countless winemaking accolades and a unique seated cellar door experience needed a promotional approach to match.

We reinvigorated their communications strategy, gave brand assets a facelift, devised cohesive annual activity plans, created activations and pop-ups, ramped up social media and digital marketing plus started a program of influencer outreach and media engagement with travel, consumer and lifestyle outlets. Q also guided and supported the business throughout its Covid response.