TOP DROP APPROACH.
Q’s recent appointment as Crittenden Estate’s marketing & PR consultants has seen us partner with the leading Victorian winery to help their business and brand go the next step. As pioneers of the Mornington Peninsula wine region and amongst the first cellar door restaurants in the state, the family’s cool climate winemaking pedigree is amongst the best in the country. Their innovative attitude to growing new varieties, sustainable viticulture, countless winemaking accolades and a unique seated cellar door experience needed a promotional approach to match.
We’re reinvigorating their communications strategy, giving their brand assets a facelift, devising cohesive annual activity plans, creating activations and pop-ups, ramping up social media and digital marketing plus starting a program of influencer outreach and media engagement with travel, consumer and lifestyle outlets. The goal – to support visitation, promote wine sales and increase brand loyalty.