NEW ON THE MENU. 

Q devised and implemented a creative overhaul of 50 year old catering stalwart, Peter Rowland Catering to establish a fresh new image, profile and positioning in an increasingly competitive market.

At a strategic level, Q revitalised marketing and communications planning, created a new brand identity (with our designer in residence Pauline Mosley), updated collateral, website and digital platforms and devised promotional activations at Melbourne’s iconic venues & major events from the National Gallery of Victoria to the Melbourne Cup Carnival.  We then conceived and rolled out ‘PRC Style’ – a series of seasonal ‘digital magazines’ to share the stories of this hospitality maestro in a compelling lifestyle format for regular distribution to e-databases, adaptation to social media and website plus use as a business development tool.  And finally, we engaged with media, influencers and taste makers to help secure media coverage and third party endorsement of the new positioning to boost profile, support revenue generation and business procurement.