A FASHION FORWARD PARTNERSHIP.
Q facilitated a business collaboration between four of Melbourne’s esteemed independent designers to create Fashion by Appointment. The initiative provides a platform to collectively promote ‘slow’ fashion, made to order and the craft of couture – and build a higher profile for each designer and their work.
As trusted advisors to Kara Baker Couture, designer Nevada Duffy, Julie Goodwin Couture and designer Estelle Michaelides for Micky in The Van, Q guided the group’s formation, direction and planning. We then created a brand identity and digital assets, devised a social media strategy, event concept and a PR approach to help launch the new partnership at a series of showcases within the 2020 Virgin Australia Melbourne Fashion Festival and beyond.