Select works in progress & favourite client projects.

Q works with premium brands in hotels & hospitality, food & wine, destinations near & far, art & culture and likeminded businesses large & small.

LAUNCH

DEBUTING A GLOBAL BOUTIQUE HOTEL BRAND IN SYDNEY & MELBOURNE 

Q was appointed to launch Hotel Indigo – a global lifestyle hotel brand – and its new hotels debuting in Melbourne and Sydney.

Design led, playful and inspired by the neighbourhoods they’re located in, our PR approach was informed by each property’s own distinct stories to creatively generate media, opinion shapers and taste makers interest in Hotel Indigo Melbourne on Flinders Lane and Hotel Indigo Sydney Potts Point in the heart of Kings Cross. Q devised and delivered a media launch for each hotel (Aug ’23 and Jan ’24 respectively), a PR campaign generating key consumer, lifestyle and travel coverage across digital, broadcast and print, social media seeding and a program of curated taste maker stays. The newly opened hotels are already noted amongst the ‘Hot Hotels’ to seek out in 2024.