GETTING MEN TALKING.
Q worked alongside leading medical research institute, Andrology Australia to launch a nationwide men’s health initiative called ‘Talk about your Tackle’.
The campaign put ambassadors, sports legends Merv Hughes and Matthew Richardson front and centre to leverage national media coverage in prime time TV, a series of photo stories in major press around the country and a line up of radio interviews on FM and talk back stations. A TV commercial was also produced, and placed as a community service announcement with deals brokered with Network Ten and the AFL. Q also created and managed a media launch event, involving high profile men in sport of all ages including David Parkin, Gerard Whateley and Tim Lane.