COOKING UP A COLLABORATION. 

Q helped bring together three brands – Fisher & Paykel, Queen Victoria Market and Peter Rowland Catering – to deliver The Social Kitchen.

This pop-up cooking school devised by Fisher & Paykel was the ultimate food focused brand collaboration – think individual ‘master chef’ cooking stations with the latest Fisher & Paykel equipment, a location within Melbourne’s historic Vic Market with access to fresh ingredients from specialist traders plus a creative program of classes produced by Peter Rowland Catering featuring some of the city’s most acclaimed Chefs. Q represented all three brands to cook up The Social Kitchen’s launch, including online booking platforms and social media; media previews, TV, press and online coverage, blogger events and digital marketing to meet the seperate deliverables for each business.