Select works in progress & favourite client projects.

Q works with premium brands in hotels & hospitality, food & wine, destinations near & far, art & culture and likeminded businesses large & small.

BUILD

BUILDING NEW BRANDS IN THE AUSTRALIAN MARKET

Q’s been appointed through Coles Liquor Group to support the arrival of new premium alcohol products and their introduction to the Australian market.

We’ve helped businesses from France and the UK, working with the founders of different products to translate their brands into localised campaigns and establish profile in the wine and spirit categories amongst key target markets. This has included digital marketing campaigns, social media advertising, a program influencer content creation, ambassador appointment, PR and publicity across print and digital and a suite of tasting events for key opinion leaders and media for brands including the award winning VIVIR tequila, el Sueno Tequila and Tussock Jumper wines. Our work has also included collaboration with the Coles Liquor marketing team as well as specialist distributors to help build a cohesive retail and wholesale approach.