PUTTING SPAIN ON THE MUST VISIT LIST.
Q’s represented Spain Tourism in Australia since 2007, developing a gastronomic focused destination PR strategy.
We’ve secured dedicated Spanish issues of Gourmet Traveller, partnered with Aussie/Spanish chef Frank Camorra on his Movida books, devised travel trade roadshows, developed a range of consumer promotions, staged ‘World Tapas Day’ celebrations in Australia, arranged sponsorships of Spanish cultural events in this market (Dali Exhibition at the National Gallery to the Spanish Film Festival)….plus, managed media liaison and hosted dozens of esteemed media outlets and freelance journalists on visits to the destination to generate millions of dollars of coverage in travel, lifestyle and food publications. Travel from Australia is up by nearly 30%. Ole!