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mp vineyard

WINNING GOURMET TRAIL

One of Q’s most delicious clients – Wine Food Farmgate – has recently been awarded the Australian Tourism Award for Best Destination Marketing Program.

The self-guided gourmet road trip trail of renowned cellar doors and chefs hatted restaurants together with micro-producers, fledgling farm gate traders, orchardists and distillers was created by Mornington Peninsula Regional Tourism as a new way for visitors to discover the region.

Q supported the new initiative with a carefully tailored program of traditional publicity, blogger engagement, content creation for social media platforms & digital collateral combined with a series of media and influencer events in Sydney and Melbourne. The campaign has delivered $1 million of media coverage to date, created social media communities and increased visitation for the Wine Food Farmgate participants – helping add to the winning formula!