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PUTTING MELBOURNE’S NEWEST INTERNATIONAL HOTEL ON THE MAP

The doors have just opened on Melbourne’s newest hotel – Four Points by Sheraton Melbourne Docklands – and Q Strategies┬áhave been at the helm steering the PR and communications for the launch.

The 273 room property provides the first international hotel for the Docklands precinct, with the largest room and meeting space in the area. The sparkling centrepiece is the 7th floor Sky Lounge complete with outdoor pool, jacuzzi, steam and gym and deck. A stylish lobby bar and relaxing all day dining restaurant complete the offer.

Q has worked closely with the hotel operations team, preparing for launch staging photo shoots of the extensive hotel facilities, building a digital presence, cultivating a social media profile, creating promotional partnerships and devising a launch event with key industry, corporate and political stakeholders. Media relations across international and national trade press has already resulted in critical travel and MICE industry coverage, while a variety of media stays and reviews have been arranged with national lifestyle and travel outlets from press, TV to digital to help put this new Melbourne hotel on the map.