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GLOBAL GLAMOUR FOCUS FOR HOTEL LAUNCH

Q’s just wrapped up another luxury hotel launch campaign.

InterContinental Perth City Centre has successfully opened their doors to five star reviews from hotel guests, acclaim for their interiors and commissioned art collection and buzz for their bars and restaurants spilling into the city’s charming King Street precinct.

Q drew on our expertise for hotel launches and premium brand building to devise a PR & Communications Strategy for InterContinental Perth’s opening focused on profile, awareness and relationships to generate trial and build loyalty amongst target markets.

Activities and tactics were aligned to the international hotel group’s global glamour brand positioning as well as adding some local flair to media launch events in Sydney and Perth; an outreach program with key opinion shapers and taste makers in fashion, the arts, food and design; highly targeted media famils in collaboration with Tourism WA; a series of digital influencer activations in the spheres of travel, lifestyle and fashion; promotional concepts and partnerships as well as national media relations to help deliver pre-opening and post opening coverage in titles such as Belle, Vogue Living, Qantas Magazine and The Weekend Australian to the value of over $500,000.