The always innovative Yarra Valley Chocolaterie & Ice Creamery are constantly seeking new ways to achieve their vision of being the region’s most visited tourism destination.
Through Q’s partnership with business owners Ian & Leanne Neeland, we’ve worked side by side devising promotions, events and activities to delight visitors and keep people talking about their business long after the initial launch phase.
Understanding synergies between target markets, media appeal and on trend food ideas, Q’s helped create a series of seasonal events from the Ice Cream Festival in February; the recent Rocky Road Festival throughout May where their European chocolatiers reinvent the classic Aussie treat; to the upcoming Hot Chocolate Festival in August to ward off the winter chill. Each event sees the Chocolaterie and Q collaborate to fine tune product and promotion – with the delicious results creating thousands of dollars of media exposure, visitation in typically quieter months, engaged staff and delighted customers! Check out yvci.com.au for their next decadent promotion.