Collating news in travel, design and gastronomy on behalf of new client, MIELE has felt less like work and more of a passion project for the team at Q.
Partnering with Miele’s marketing agency DOMOCO, Q has helped bring to fruition ‘Miele for Life‘ – a brand loyalty and customer engagement program for their 100,000 Australian and New Zealand customers.
A new online portal exclusive to Miele customers is now filled with event opportunities with ambassadors including chef Shannon Bennet, special offers with likeminded premium brands plus a raft of bespoke content Q develops to share the best, bold and beautiful in all things lifestyle.
From seeking out interiors, architecture and garden design trends; unearthing stories on wine makers, chefs and restauranteurs; profiling luxe accommodation or getaway inspiration, Q’s drawn on our network of esteemed travel and food writers, our business connections along with our own writing expertise to produce engaging brand content. The Miele for Life exclusive site’s content is updated monthly, creating a new platform for B2C communication to truly set Miele apart from their competitors.