ON THE MAP
A new way to discover a destination…
Through a carefully tailored program of traditional publicity, blogger engagement, content creation for social media platforms & digital collateral combined with a series of media events in Sydney and Melbourne, Q helped launch Wine Food Farmgate – a new way to discover Victoria’s Mornington Peninsula. The self-guided gourmet road trip trail of renowned cellar doors and chefs hatted restaurants together with micro-producers, fledgling farm gate traders, orchardists and distillers inspired Q’s campaign that delivered $1 million of media coverage, created social media communities and increased visitation for participants.
Wine Food Farmgate was awarded the Australian Tourism Award for Best Destination Marketing Program in 2016.