Bringing a new venture to market.

Q partnered with start-up, Quality Brands International Direct (QBID) to launch their market-first agency helping Australian businesses in food, wine, health and wellbeing products connect with the vast online retail opportunities in China.

With a tight countdown to launch, Q developed a brand identity, business-to-business messaging and collateral; undertook stakeholder management with Federal & State Governments to establish networks; developed a launch event concept, delivered business events in Melbourne & Sydney involving MC, Michael Rowland and key government and international business dignitaries.  A publicity campaign in national business media, creation of promotional videos and ongoing B2B communications direction ensured QBID’s successful entry into the Australian business landscape.