‘MIELE FOR LIFE’
Digital content creation for Miele’s customer loyalty program, ‘Miele for Life’. Curating monthly editorial program and creative concepts to feature the best in design, travel, food & wine and showcase Miele Ambassadors Shannon Bennett, Collette Dinnigan, Maggie Beer and Matt Stone. Writing and researching engaging on-line content. Interviewing leading lights in interiors, hospitality, design, culture and gastronomy. Commissioning articles from Q’s well regarded network of food and travel journalists. Imagery sourcing.