InterContinental Perth City Centre
Hotel Opening Communications Plan. PR Strategy & implementation timed with hotel launch and first phase of operation designed to target discerning corporate and leisure travellers. National publicity campaign with an upscale press, magazine and digital outlet focus to generate coverage on the new hotel’s luxury accommodation, restaurants, bars and art collection. Media familiarisation visits from interstate and international media. Media launch events. Digital influencer program. Promotions concepts and creative. Tourism stakeholder engagement. Advertising recommendations.