FOUR POINTS BY SHERATON DOCKLANDS
Launch Campaign for Melbourne’s brand new international hotel. Photo shoot management. Opening unveiling event with political, corporate, community and media stakeholders. Digital influencer program to ‘stay and play’. National publicity with travel and trade media – from TV to digital. Social media management. Collaboration with Marriott and Starwood marketing teams on digital campaign activities and traditional advertising timed with hotel launch and seasonal promotions.