CONNECTION

Cooking up a storm.

Q helped bring together three brands – Fisher & Paykel, Queen Victoria Market and Peter Rowland Catering – to deliver The Social Kitchen. This pop-up cooking school was the ultimate food focused brand collaboration – think individual ‘master chef’ cooking stations with the latest Fisher & Paykel equipment, a location within Melbourne’s historic Vic Market with access to fresh ingredients from specialist traders plus a creative program of classes produced by Peter Rowland Catering. Q cooked up The Social Kitchen’s launch, including online booking platforms and social media; media previews, TV, press and online coverage, blogger events and digital promotions to deliver lasting results for all three businesses.