YOUR FINAL BOARDING CALL.

Q helped Air China and their new, non stop direct service between Melbourne and Beijing get ready for take off.  Our brief was to herald the new flights and Air China’s continued growth in the Australian market – Air China is now the only carrier in Australia offering direct flights to both Beijing and Shanghai.

Collaborating with event producer, Peter Jones Special Events, a welcome stunt was produced at Melbourne Airport involving a cast of performers; photo shoots conducted; a video produced; a social media campaign activated; an advertising campaign put in place centred around a major prize giveaway and publicity with travel and trade media was secured – all to mark the occasion.