CREATIVE

New on the menu…

Q devised and implemented a creative overhaul of 50 year old catering stalwart, Peter Rowland Catering to establish a fresh new image, profile and positioning in an increasingly competitive market.

At a strategic level, Q revitalised marketing and communications planning, devised promotional activations at Melbourne’s iconic venues & major events and installed a new brand identity matched with a results focused function to collateral, website and digital platforms.  We then conceived and rolled out ‘PRC Style’ – a series of engaging seasonal ‘digital magazines’ to share the stories of this hospitality maestro in a compelling lifestyle format for regular distribution to e-databases, adaptation to social media and website plus use on sales calls, fairs, exhibitions and events.