When we were invited to be part of a new venture to support Melbourne’s emerging and established designers and creators, we jumped at the chance.
The Upmarket – Melbourne’s new design market staged at the Australian Centre for Contemporary Art – is all for providing a regular market for up and coming and recent graduates to showcase their wares. A curated line up selected by a Design Panel of furniture, fashion, ceramics, accessories and more plus micro growers and creators of organic or sustainable produce now provides a regular creative marketplace in the city’s most artistic corridor.
Q’s launch PR strategy combining publicity, social media, content curation, blogger and digital influencer outreach, promotions and an official launch event all helped the new Upmarket lift off.
Follow the revolving line up of designers, artisans and producers plus the program of creative workshops to discover on the first and third Saturday of every month at theupmarket.com.au or follow on Instagram @the_upmarket