Author Archives: susan

Peninsula Hot Springs

SHARING OUR NETWORK OF FOOD LOVERS

We love bringing people together – and it’s always a pleasure when it involves treating them to healthy food and inspiring destinations. Our regular client, Peninsula Hot Springs wanted to connect with different visitors at their beautiful wellness retreat on Victoria’s Mornington Peninsula. … Continue reading

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GLOBAL GLAMOUR FOCUS FOR HOTEL LAUNCH

Q’s just wrapped up another luxury hotel launch campaign. InterContinental Perth City Centre has successfully opened their doors to five star reviews from hotel guests, acclaim for their interiors and commissioned art collection and buzz for their bars and restaurants spilling … Continue reading

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(RE) OPENING A MELBOURNE DINING ICON

The bohemian St Kilda dining establishment originally founded by iconic Melbourne artist Mirka Mora has (re)opened as Tolarno Eating House & Bar. A reinvigorated dining space and bar –  with Mirka Mora’s famous original wall murals still the centerpiece – plus a … Continue reading

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HELPING OPEN THE DOORS TO A NEW LUXURY HOTEL IN PERTH

Q’s recently been appointed to manage the PR strategy and campaign to launch Perth’s newest luxury hotel – InterContinental Perth City Centre.  Getting set to open their doors by October 15, this luxury property in the city’s charming King Street … Continue reading

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READY, SET, IT’S WORLD TAPAS DAY!

“Desayuna mucho, come más, cena poco y vivirás… ” roughly translates to // Eat a big breakfast, a bigger lunch, have a light dinner and you will live a long life // This Spanish saying will come in handy as … Continue reading

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SOURCING THE BEST IN ALL THINGS LIFESTYLE FOR MIELE

Collating news in travel, design and gastronomy on behalf of new client, MIELE has felt less like work and more of a passion project for the team at Q. Partnering with Miele’s marketing agency DOMOCO, Q has helped bring to fruition ‘Miele … Continue reading

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PUTTING MELBOURNE’S NEWEST INTERNATIONAL HOTEL ON THE MAP

The doors have just opened on Melbourne’s newest hotel – Four Points by Sheraton Melbourne Docklands – and Q Strategies have been at the helm steering the PR and communications for the launch. The 273 room property provides the first international … Continue reading

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SHOW & TELL

Nothing replaces experiencing something first hand, and Q’s Director has recently returned from personally hosting a familiarisation to Spain with leading travel and food editors to inspire Australian media to cover the destination on behalf of our long standing client, Spain … Continue reading

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I DO, I DO, I DO TO BESPOKE CONTENT

Creating and managing ‘owned media’ is a key component of Q’s work for our portfolio of clients – and while each project is different, the common focus is on building highly responsive, intuitive and shareable media that not only looks … Continue reading

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Q ADDS TO NIGHT MARKET MIX

Our recent work with long time client Queen Victoria Market has seen Q not only promote the Winter Night Market season but create ways to add to the overall experience.  Q devised a Night Market Cinema concept to add to the … Continue reading

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Santé to the quiet achievers!

Dominique Portet clocks up 40 vintages in Australia this year – a small drop in the ocean for a family boasting 10 generations of French winemaking. But to herald the milestone, Q’s collaborated with the Portet’s to devise a series of promotions … Continue reading

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CHOC FULL OF IDEAS TO DRIVE BUSINESS

The always innovative Yarra Valley Chocolaterie & Ice Creamery are constantly seeking new ways to achieve their vision of being the region’s most visited tourism destination. Through Q’s partnership with business owners Ian & Leanne Neeland, we’ve worked side by … Continue reading

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WINNING GOURMET TRAIL

One of Q’s most delicious clients – Wine Food Farmgate – has recently been awarded the Australian Tourism Award for Best Destination Marketing Program. The self-guided gourmet road trip trail of renowned cellar doors and chefs hatted restaurants together with micro-producers, fledgling … Continue reading

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CREATING DELICIOUS CONTENT

Hot of the e-press is the Autumn issue of PRC Style – the latest edition in a collection of specially devised content Q creates for Peter Rowland Catering. The seasonal e-magazine reinvents the old school corporate newsletter to deliver a compelling … Continue reading

B & W Peninsula Hot Springs - Welcoming the sun

FINDING ZEN THANKS TO A NEW CLIENT

Relax, recharge and reconnect are new mantras at the Q studio as we begin work on an exciting project for the Peninsula Hot Springs. This award winning destination of coastal calm on the Mornington Peninsula is a place of wellbeing, … Continue reading