Q develops tailor made strategies to generate media, consumer & stakeholder support.

We create & implement communications programs to put our clients on the map, manage positive profiles & improve relationships to drive business benefits.



Q devises national and international publicity campaigns that place your business in the spotlight:

- media relations & representation

- cohesive campaigns to generate earned media with traditional & new outlets

- writing & researching material for media kits & media releases

- media & product launches, events, showcases or interview schedules

- coaching & training for media interviews

- styling & co-ordinating photo shoots

- media familiarisation programs and visiting journalist hosting

- securing celebrity endorsements, brand ambassadors and digital influencer relationships


We help develop your identity, manage your reputation and build lasting connections with the markets that matter to you most:

- managing social media platforms, curating content & developing online communities

- strategy, design & content for brand materials - engaging websites, collateral, imagery, copywriting

- creating 'owned' digital and print content concepts to share the stories of your business - articles, blogs, videos

- creating experiential events, promotions & activations

- securing product placements

- communications, PR and marketing mentoring


Q can create powerful links between like-minded and relevant brand partners and your business:

- stakeholder engagement - business, government, community, cultural associations

- digital influencer & blogger outreach programs; connections to opinion shapers & taste makers

- curating guest lists of key corporate, government, community & media influencers

- introducing you to our trusted 'creative collective' of graphic designers, web developers, media buyers, digital specialists, videographers, photographers, stylists, image consultants and neuro-marketers


"The Q team not only has excellent contacts amongst the media but very imaginative solutions for their clients. They put a lot of care into all the little details which ultimately makes a big difference in an ultra competitive market." Enrique Ruiz de Lera, Director for the National Tourist Office of Spain

"Q are a pleasure to work with, completely trustworthy, look after their client needs exceptionally well and are smart PR professionals," Laura Cavallo, CEO, Destination Melbourne

"We love Q being our business partners. Susan and the Q Strategies team have played an instrumental role in the launching of our tourism destinations which has attracted over 1 million visitors in our first two years of operation. They've provided effective advice for all our communications, structured promotions and extraordinary media coverage that have delivered results and built value for our brand." Leanne Neeland, Managing Director, the Yarra Valley and Great Ocean Road Chocolateries

“I’ve worked with Susan and Q Strategies for a few years both as an influencer through
my food and travel blog and as an editor at The Age and Sydney Morning Herald.
Susan and her team are consummate professionals. Susan is savvy, timely, has a nose for a good story and a special flair for organising special events. Her approach is highly targeted, and well thought out rather than the scatter gun approach adopted by some PR firms....” Cara Waters, 'Gourmet Chick' and Fairfax's Small Business Editor

"Put simply it's the people. I can provide the vague details of my idea and they can join the dots and transform my brief into something that actually works." Raymond Lee, AE Smith

“Clever, proactive and no fuss. Well connected and delivers results in ways I don’t know how! Susan and Q Strategies are our go-to when we need extra support and with just one meeting we have a plan sorted. Their advice, collaborative approach and added creativity beyond the brief always make for successful projects...." Kerrie Mulholland, Director of Sales & Marketing, Starwood Hotels Melbourne