Q develops tailor made strategies to generate media, consumer & stakeholder support.

We create & implement communications programs to put our clients on the map, manage positive profiles & improve relationships to drive business benefits.



Media relations & representation

National publicity campaigns with traditional & new media

Writing & researching material for media kits & media releases

Media & product launches

Coaching & training for media interviews

Styling & co-ordinating photo shoots

Media familiarisation programs

Securing celebrity endorsements & brand ambassadors


Developing identities & managing reputations

Managing design & creating content for brand materials

Curating social media content & developing online communities

Creating experiential events, promotions & activations

Product placements

Creating earned, shared & paid media


Linking brand partners to your business

Stakeholder engagement - business, government, community, cultural associations; opinion shapers & taste makers

Internal communications programs

Digital influencer & blogger outreach programs

Curating guest lists of key corporate, government, community & media influencers


"The Q team not only has excellent contacts amongst the media but very imaginative solutions for their clients. They put a lot of care into the little details which ultimately makes a big difference in an ultra competitive market." Enrique Ruiz de Lera, Director for the National Tourist Office of Spain

"We love Q being our business partners. Susan and the Q Strategies team have played an instrumental role in the launching of our new tourism destination which has attracted over 1 million visitors in our first two years of operation. They've provided effective advice and structured promotions that have delivered results and built value for our brand." Leanne Neeland, Yarra Valley Chocolaterie & Ice Creamery

"Q are a pleasure to work with, completely trustworthy, look after their client needs exceptionally well and are smart PR professionals," Laura Cavallo, CEO, Destination Melbourne

"Working with Susan and the team at Q Strategies has been a dream. Their ability to understand our brand and provide creative insight into our campaigns have made them an integral part of our team. They thrive on being thrown challenges - and we throw them many! Q Strategies now provide valuable input into Queen Victoria Market activities as well as our events including the Night Market..." Misti Dullard, Queen Victoria Market

"Put simply it's the people. I can provide the vague details of my idea and they can join the dots and transform my brief into something that actually works." Raymond Lee, AE Smith

“I had the pleasure of working with Susan and her team to deliver on all of our PR and media stakeholder requirements. Q delivered some fantastic results and I would highly recommend their services.” Anne Baker, former General Manager, Marketing, FKP